With sponsorship packages, what were the league and team benefits

Sponsorship packages offered by sports leagues and teams typically include a combination of promotional, media and financial benefits. Promotional benefits often include signage within the stadium, access to players and coaches, logo placement and promotional opportunities at events. Media benefits may include increased brand visibility and exposure through digital, print and broadcast assets, as well as access to broadcast rights and replays. Financial benefits may include ticket discounts and merchandise discounts for sponsors.