Which of the following is a trend in the sport/event industry

One trend in the sport/event industry is the growth of corporate and event sponsorship. Corporate sponsorship involves companies investing money in events and professional athletes in exchange for advertisements and product endorsements. This type of sponsorship can be beneficial to both parties as it allows companies to get access to potential customers while the event organizers and athletes can gain more exposure and financial support. Additionally, this trend is expected to continue as more companies recognize the potential benefits that come with sponsoring events and athletes.