What r the 5 international entry modes?
Answers
1. Export – This involves the selling of goods and services abroad, either directly or through intermediaries, such as exporting agents and independent trading companies. 2. Licensing – In this mode, a company in one country (the licensor) grants another company in another country (the licensee) the right to use its intellectual property such as a patent, trademark, or copyright in exchange for a fee or royalty payment. 3. Franchising – This is where a business grants another (the franchise) the right to use its products, business systems and trademarks to sell or distribute products, in return for fees and/or royalties. 4. Joint Ventures – This is where two or more companies come together in a partnership, usually as equals, to share risks and resources in order to create a new entity. 5. Direct Investment – This is where a business invests capital in another economy in order to establish, acquire, or expand its operations and ownership of resources in that country.