What is the roles of the marketing system?

The role of the marketing system is to facilitate the exchange of goods and services between buyers and sellers. It includes all the activities involved in researching, producing, promoting, distributing, and pricing goods and services. A well-functioning marketing system helps achieve the objectives of both the buyers and sellers, such as providing a steady stream of revenue, ensuring supplies of raw materials, and creating name recognition. It also helps create value by matching products and services to buyers’ needs and desires. The marketing system helps provide information to facilitate well-informed purchase decisions. Additionally, it works towards creating a positive customer experience and satisfaction.