What is the purpose of an event evaluation? What are they often hoping to measure?

Event evaluation is a tool used to measure the success of an event. It is used to measure how well the event ran, if objectives were met, challenges were addressed, and how overall guests responded. Event evaluations are often used to measure satisfaction levels of event organizers, attendees and vendors, as well as any changes or improvements that can be made in the future. Event evaluation forms are also used to assess the effectiveness of marketing, event setup and logistics, as well as any challenges or issues that may have been encountered. They are used to gauge the overall success of an event and help organizers make informed decisions on how they can improve their events in the future.