What is the Marketing Concept and who does it focus on?

The Marketing Concept is an organization’s approach to managing its marketing activities in order to achieve the greatest customer satisfaction. It is centered on the idea that better customer service can be used to meet customer needs, desires, and expectations. It focuses on producing products and services that meet customers’ needs, as well as satisfying their wants and desires, and understanding the customer’s changing wants and needs. It is focused on the customer; an organization seeking to practices the marketing concept places the customer’s wants and needs at the core of its marketing decisions and often works with marketing intelligence and research to better understand the customer as part of the decision making process.