What is basic marketing research?

Basic marketing research is a process of gathering, analyzing, and interpreting information about customers, competitors, and the marketplace. It is used to understand consumer behaviors, markets, and the effectiveness of marketing campaigns. Marketers often use primary research like surveys, interviews, and focus groups to gain a better understanding of customer preferences, pain points, and trends. Secondary research is also used to gain insights into macro-level trends and industry insights. The goal of basic marketing research is to help marketers make informed decisions on how to allocate resources, reach target customers, and shape their campaigns.