What are the key strategic marketing issues facing the firm?

1. Setting Clear Goals and Objectives: Establishing clear, measurable goals and objectives is essential to creating an effective marketing strategy. Goals and objectives should be aligned with the company’s overall business strategy. Without clear objectives, it is difficult to measure and evaluate the success of any marketing efforts.

2. Defining Target Audiences: In order to effectively market a product or service, companies must define their target audience. Identifying and understanding the needs of target customers and what motivates them to buy helps marketers create effective messages and select effective promotion channels.

3. Increasing Brand Awareness: Increasing brand awareness is key for any successful marketing strategy. Brand awareness needs to be created through effective marketing messages, unique positioning and creative campaigns in order to drive consumer purchase decisions.

4. Leveraging Digital Platforms: In today’s digital world, it is essential for companies to leverage digital platforms to reach and engage their target audiences. Digital platforms such as websites, social media and email campaigns can be used to reach potential customers, deliver messages and build relationships.

5. Strategizing Media Mix: Choosing the right mix of media is essential in order to effectively market a product or service. It is important to consider the cost-effectiveness, reach and impact of each available medium in order to make strategic decisions.

6. Monitoring and Evaluating Performance: In order to correctly assess the results of any marketing strategy, performance must be monitored and evaluated in order to identify any areas for improvement. This could include analyzing key performance metrics such as website visits and conversions, as well as conducting customer feedback surveys.

1. Decreasing customer loyalty 2. More frequent fill in trips than stock up trips 3. Private label foods are on rise 4. Customers are preferring value to influence 5. Second generation of competitors