What are other uses of the internet by marketing researchers?

Other uses of the internet by marketing researchers include gathering feedback from customers and clientele, conducting market research and surveys, facilitating online focus groups, and tracking website analytics. Gathering feedback from customers helps businesses better tailor their products and services to the wants and needs of the public. Market research and surveys empower marketing researchers to better track trends and gain insight into customer behavior. Online focus groups enable researchers to analyze the preferences of different groups, helping create a more customized approach to marketing. Lastly, website analytics allows marketing researchers to monitor website traffic, identifying potential website issues and opportunities.