University of Phoenix Pros and Cons of Standardization Presentation

Explain the cultural and political issues that your company must address before entering your new market. Evaluate the pros and cons of standardization. Jeremiah• Using knowledge gained from your textbook readings and other resources, describe how your company can leverage competitive advantages within your country or region of choice. Jeremiah• Examine the role of key marketing components, including competition, price-quality relationships, and stage of the product lifecycle.