Traditional Focus Group Advantages

Traditional focus groups offer a number of advantages. 1. Size: Traditional focus groups tend to be small, usually consisting of between six and twelve people. This reduces the chance of groupthink and dominant participants, and allows for more in-depth discussion. 2. Moderation: Focus groups are often moderated by trained professionals. This helps ensure that the conversation is relevant and on topic, and that participants stay focused and engaged. 3. Interaction: Focus groups are a great way for companies to gain candid feedback from customers. Participants can interact in real-time with each other, which encourages engagement and ideas. 4. Unstructured: Focus groups are relatively unstructured, which allows for creativity and discussion about topics that are often very different from what was originally planned. 5. Cost effective: The cost of a single focus group is much lower than other forms of research. This makes it an affordable and easy way to gather market research data.