The Five Steps in Marketing Research

1. Identify the research objective: Clearly state the purpose of your research, so you know the type of data you need to collect. 2. Select the research design: Establish the research design that will best answer the research objectives. Includes designing the questionnaire, selecting the appropriate sampling technique, and determining the data collection method. 3. Collect the data: Obtain the research data by administering a questionnaire to your sample or by other observation or survey methods. 4. Analyze the data: Make sense of the data you collected by sorting, counting, summarising, or conducting more advanced statistical techniques. 5. Present the results: Provide the customer with the analysis and the conclusions that you have made. This may be in the form of a report, a presentation, or any other medium.