Temporary Price Reduction (TPRs)

Temporary Price Reductions (TPRs) are an effective marketing strategy to encourage customers to purchase products or services quickly at a reduced price. A TPR offers a price reduction, often accompanied with a time limit, that encourages customers to shop now instead of waiting for a better deal later. TPRs are a popular way for businesses to help move inventory and drive sales for a particular product or service. TPRs may be used to promote seasonal sales, clearance sales, in-store promotions and other special offers.