Standardized advertising does not make sense when:

Standardized advertising does not make sense when the target audience is diverse or geographically dispersed. Advertising should be tailored to the target audience’s needs and preferences. For example, if an advertiser is targeting two different demographics in two different regions, two separate campaigns should be created to more effectively engage both audiences. Additionally, messages should be tailored to the culture of each area and will likely vary in language, tone, messaging and visuals. Sending the same ad to both regions could result in a disconnected audience, less engagement, and fewer conversions.