Qualitative Data Collection - Participant Observation

Participant observation is a qualitative data collection method where the researcher observes and takes part in daily activities to directly observe people in their natural environment. The researcher can observe how the individuals interact with each other and the laws, norms, and values of the society. Participant observation is also used to gain insight into a specific culture, language, and social dynamics, which provides a much valuable source of information. It can also be used to understand both the explicit and implicit meanings of what is happening in the environment.