Qualitative and quantitative research

Qualitative research is a method of inquiry used to explore and understand people’s thoughts, feelings, beliefs, and motivations. It involves the collection of data that is more open-ended and focuses on the interpretation of the data. Typical methods include participant observation, interviews, and focus groups. Quantitative research is a method of inquiry used to explore numerical relationships. It involves the collection of data through standardized instruments, surveys, and experiments. It is often used in sciences to make observations, analyze data, and provide conclusions based on hard evidence.