Q2 Dunkin' Donuts is expanding in several different countries. Its stores offer curry doughnuts in India, dulce de leche doughnuts in Peru, and cherry brandy doughnuts in Germany. This is an example of segmentation based primarily on:

A. demographics.
B

D. Geography. Segmentation based on geography takes into account the differences in tastes and preferences from region to region and tailors the product offering accordingly. In this case, Dunkin' Donuts has tailored its product offerings to each of the countries it is expanding into, offering specific menu items in each that are specifically designed to cater to the tastes of the local population.