product positioning w/ perceptual maps

Product positioning with perceptual maps involves creating a chart that organizes products within a group or industry by their attributes, such as price, quality, or performance. It plots each product’s characteristics within the axes of the chart, creating a visual representation of how each product stands in comparison to others. This helps marketers and businesses understand how their products or services compare to the competition and allows them to better assess which attributes are most important to their target audience. With this data, companies can then position their products and services for maximum impact in their respective markets.