Product mixes include product lines

A product mix is the combination of all products and services that a company offers. It includes a particular organization’s product lines, which are related products grouped together. Product lines drive a company’s offering, success and profitability and help to create a distinct brand identity. Product lines include the total range of products and services relevant to the type of business and represent one or more brands. They provide customers with a range of closely related products, which are designed to appeal to different target markets or customer segments.