Primary Data and Techniques

Primary data are data that are collected directly from sources as opposed to being gathered indirectly from existing sources. Primary data is collected using techniques such as surveys, interviews, observation, and experiments. Primary data techniques allow researchers to collect real-time data that can help to answer specific questions, develop insights, and validate assumptions. The data is typically more accurate and useful than secondary data, as it is collected directly from the source. Primary data also has greater accuracy than secondary data, as it is collected using techniques such as surveys, interviews, and experiments that are usually precise and reliable.