price adjustment strategies

Price adjustment strategies are the techniques used by companies to modify their pricing strategy in order to remain competitive, increase revenues, and maximize profits. These strategies involve setting the right prices for different market segments at different times, offering discounts or coupons, changing product bundles, segmenting customers, and doing price analysis. These strategies also involve setting prices in order to ensure a given level of profit margin or to match competitor prices. By deploying these strategies, companies are able to create higher revenues, profits and return on investment.