Planning and Context: Ads vs. Campaigns

Ads and campaigns are related, but distinct concepts. Ads are individual content pieces that deliver a message, while campaigns involve multiple pieces of content that work together across multiple media channels to form a broader message. Ads can be part of an overall campaign, but they are typically smaller and more focused in their messaging. Campaigns, on the other hand, generally provide more of an overall picture, with multiple pieces of content intended to increase the visibility and overall reach of a brand or message. Both are important elements of a successful marketing strategy.