Outside vs. Inside Sales Forces

Outside sales forces refer to sales representatives who visit potential customers in the field and meet with them face-to-face. Outside sales people typically create relationships with potential customers and generally focus on promoting new products and services. Inside sales forces, on the other hand, refer to sales representatives who remain in the office and are responsible for managing incoming sales inquiries and marketing campaigns. These reps are typically found in a call center-like environment and often focus on refining customer relationships and cross-selling existing products and services.