online focus groups pros/cons

Pros: 1. Cost-Effective: Online focus groups are often much more affordable than traditional in-person focus groups and can provide more valuable insight. 2. Accessible: Online focus groups are accessible and can reach a more diverse population easily without geolocation restrictions. 3. Technology: Online focus groups incorporate the latest technology, allowing for real-time analytics, insights, and detailed picture of the participants involved. 4. Rapid Feedback: Online focus groups provide quicker and more efficient feedback than traditional focus groups. Cons: 1. Low Engagement: Online focus groups often have lower engagement levels compared to traditional focus groups. 2. Online Distractions: It can be easy for participants to get distracted during online focus groups due to the convenience of the web. 3. Technical Difficulties: If there are technical difficulties or people are unable to download/install the tools needed for an online group, it can disrupt the focus group. 4. Loss of Connection: Online focus groups lack the personal connection and energy of traditional focus groups, which can lead to a loss of quality feedback.