Not necessarily the same as "standardization": globalization doesn't mean the products are the same, are marketed the same, or the companies operate in the same manner.

Globalization refers to the growing interdependencies between the nations of world owing to an increase in cross-border economic, environmental, social and political activities. This does not mean that the products, their marketing or the manner of operating of companies is the same. It means that global markets are increasingly interconnected and businesses are expanding across international borders. Besides, businesses allow for variations in their products to meet the needs of different countries and cultures. They may differ in terms of features or pricing, and may even use different packaging and marketing techniques. In addition, different businesses may have different business strategies and operational methods to suit different contexts.