Non-rational Escalation of Commitment

Non-rational escalation of commitment is when people continue to invest time, money, and resources, despite the fact that the chances of success are slim. This type of escalation is not based on any logical reasoning or objective analysis but rather is more emotionally driven. Examples of non-rational escalation of commitment that are very prevalent in today's society include gambling, stock market speculation, and loyalty to a failing business. People can become so emotionally invested that they are willing to continue to invest even after they've exhausted their resources.