non-compensatory rules of decision making

Non-compensatory rules of decision-making are an approach to problem-solving and decision-making where behavioral decisions are made based on simple rules. These rules are ones that are simple to follow and are not related to any goals or objectives. Non-compensatory rules are often used when time is limited and the number of options is too high, making it difficult to compare the different possibilities. These rules allow decisions to be made more quickly, as they require less effort and may lead to better outcomes. Examples of non-compensatory rules include the “take the best” rule, which focuses on the best attribute, and the lexicographic rule which focuses on the most important attribute. Non-compensatory rules of decision-making are often used in marketing, where deciding on the best product for a customer quickly and accurately is critical.