More than half of all marketing research now comes from

More than half of all marketing research now comes from online sources such as online surveys, search engine analytics, social media analytics, and third-party market research firms. As businesses become more digital, they are increasingly relying on digital marketing research to provide insights and data to inform decisions and create successful customer experiences. By leveraging technology, market researchers are able to collect real-time data from consumers, analyze the data and make informed decisions.