Media selection is based on:

Media selection is based on a variety of factors, such as target audience, message reach, budget, and media accessibility. When selecting a media platform, marketers consider who they need to reach, how they will reach them, what types of messages will be communicated, how much money they have to spend, and what types of media outlets are available for the message. By understanding their target audience, their objectives, and the available media, marketers are better able to decide which type of media will adequately meet their needs and reach their desired audience.