marketing

Mass marketing is not a good option to build a profitable brand because it does not allow any customization or personalization of the product or services a company is offering. Mass marketing is focused on appealing to as many people as possible, so a company cannot create an experience that is tailored to the needs of individual customers. Additionally, mass marketing does not allow for a unique brand identity to stand out from competitors. Companies will have difficulty building a profitable brand because it likely won’t be able to identify and focus on their target customers. In order to build a profitable brand, companies need to focus on targeting specific customers with customized experiences and messaging.