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Consider a recent purchase that you or a family member has made (examples: a household product, a DVD or CD, a grocery item, an electronic device, etc.) Describe the item and list three main reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase; perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle.

Answers

I recently purchased an Apple Macbook Pro laptop. The three main reasons I chose the Apple Macbook Pro were: 1) Reliability - I wanted a laptop that was reliable, secure, and would not crash frequently. Internal Influence: Attitude. I had a positive attitude about Apple’s products and was confident I would get a reliable laptop. 2) Design - I wanted a laptop with a sleek design and good visual aesthetics. Internal Influence: Perception. I had a positive perception of the Macbook Pro’s design and wanted to purchase it based on how it looked. 3) Cost-Effectiveness - I wanted to purchase a laptop that was not too expensive but still offered good quality. Internal Influence: Motivation. I was motivated to purchase the Macbook Pro because of the price point and because I knew it would provide good value. Overall, I chose the Macbook Pro because I was confident that it would meet my needs in terms of reliability, design, and cost-effectiveness.

Answered by Larry Jefferson

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