Marketing Information System (MIS)

A Marketing Information System (MIS) is a technology-driven system designed to collect, store, analyze, and share marketing information. It is used to support marketing decision-making, to aid in managing customer relationships, to monitor and forecast marketing trends, and to help organizations meet their marketing objectives. It integrates numerous applications and data sources to collect customer data, sales data, market trends and more. MIS helps marketers plan and target their efforts, optimize pricing and promotions, predict customer behavior, and identify new opportunities. It also enables organizations to assess the effectiveness of their marketing efforts, providing valuable insight for future marketing strategy.