marketing information system (MIS)

A marketing information system (MIS) is a system used by marketers and other professionals to access and analyze data related to marketing. The system is designed to collect information and organize it into useful categories and formats that can be used to inform marketing decisions. The types of data collected by an MIS usually include information such as market size, competitor analysis, customer data, pricing strategies, and advertising strategies. By analyzing this data, marketers can gain insights into what strategies to use for specific products or services to reach their target market. Additionally, an MIS can help marketers track progress of past marketing campaigns, as well as suggest new strategies to reach their desired goals.