marketing information system (MIS)

A Marketing Information System (MIS) is a computer-based system that collects, stores, and analyzes data related to a company’s marketing activities. It provides marketing decision-makers with easy access to relevant, accurate, and up-to-date information about the company's target market and the environment it exists in. The MIS then helps them make decisions about the current and future marketing strategies and tactics. The data collected and analyzed by the MIS includes information about consumer demographics, lifestyle changes, competitors, consumer behavior, and environmental forces, among many other things. The MIS helps companies identify opportunities and risks, and evaluate the effectiveness of their marketing efforts. It also provides a platform for them to monitor and analyze the performance of their marketing campaigns.