marketing analysis/ G-PESTELC

PESTELC stands for Political, Economic, Social, Technological, Environmental, Legal and Cultural factors. It is a tool used to analyze and assess the potential impacts of external factors on an organization. It provides an overview of the environment in which a business operates and helps to understand the broader context in which strategic decisions are taken. It is used to identify key opportunities and threats that will influence the business both now and in the future. It is also used to assess the potential for change, and to identify areas of uncertainty.