Large and small choice sets

Large choice sets refer to a situation where a consumer has many distinct options for purchasing a specific product. For instance, when shopping for a new laptop, a consumer may have the choice of dozens of brands and models, each with their own unique set of specifications. Small choice sets, conversely, represent scenarios where there is relatively fewer options available. For instance, when shopping for a specific type of car, the consumer may have limited options in terms of make and model. This would be considered a small choice set.