___ is collected by outside organizations such as federal and state governments, trade associations, nonprofit organizations, marketing research services, or academic researchers.

Data is collected by outside organizations such as federal and state governments, trade associations, nonprofit organizations, marketing research services, or academic researchers for a variety of purposes. This data can be used to develop or support policy decisions, to identify trends or patterns in particular industries or markets, or to help businesses or organizations understand their customers and develop competitive strategies. Data may also be used to improve products and services, or to inform marketing efforts.