In the business-to-business arena, the post-purchase phase is critical because:

The post-purchase phase is important in the business-to-business arena because it helps to form the customer-vendor relationship. During this phase, improved customer loyalty, customer satisfaction and a strong business-to-business relationship can be formed. It is essential for businesses to build these relationships to ensure long-term business success. In the post-purchase phase, businesses must focus on follow-up and evaluation to better understand customer needs, provide necessary support and increase customer loyalty. This can include any range of services like installation support, technical support, after-sales service, product updates and maintenance. Following the completion of a purchase, a business should make sure to proactively reach out to their customers to see how satisfied they are with their purchase and build a strong relationship.