How does separability make sport/event products unique to marketers?

Separability is important to marketers of sport and event products because it allows them to create more customized packages. By breaking down different components of a particular event or sport, marketers are able to tailor offerings to their audience and make their packages unique. For instance, a sports broadcaster might create a bundle that includes a season pass for the team’s games, merchandise, and special events. By breaking those elements down and presenting them in a bundle, marketers can craft packages that provide value for the individual customer and make their offerings more attractive. It also helps them create more targeted promotions and deals, as they are able to offer different segments of their target population different prices and package components.