How does framing a decision with gains and losses influence decision making?

Framing a decision with gains and losses can have a huge impact on decision making. When something is framed as a gain, people tend to focus on their potential reward and the positive aspects of a decision. However, when something is framed as a loss, people tend to focus more on what they could potentially lose and the negative aspects of a decision. Thus, framing a decision in terms of gains or losses can influence how people perceive the decision and, as a result, how they make the decision.