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Research the Abercrombie and Fitch website. Using your research findings from the Library and the Internet, develop both an EFAS (External Factors Analysis Summary) table and an IFAS (Internal Factors Analysis Summary) table. The tables are to be submitted in one Excel file (one sheet for the EFAS and one sheet for the IFAS), separate from your assignment that will be written in MS Word. You will be graded on your knowledge of the software and math in building the MS Excel tables, and on your ability to communicate in writing and present your arguments. The description of both your environmental and internal scanning process, including what factors you considered and why will be in your MS Word file. In summary, you will submit two files: one file in MS Excel, which will count as two written pages, and one file in MS Word, which should be 4-6 pages in length.
Started by William ( Arnot Ogden Medical Center )
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External Factors Analysis Summary (EFAS) External Factors |Weight |Rating |Weighted Score Socio-cultural |0.05 |3 | 0.15 Economic |0.10 |3 | 0.30 Political/Legal |0.10 |4 | 0.40 Technological |0.1 |3 | 0.30 Environmental|0.20 |2 | 0.40 Competitive |0.35 | 4 | 1.40 Total | | |3.15 Abercrombie and Fitch is an American based lifestyle brand focused on producing and marketing apparel, personal care, and accessories for both men and women. As such, their external scanning process must include a range of factors that could potentially influence their success. The socio-cultural factor is weighted at 0.05 as there are no major shifts in the cultural landscape that would have a significant effect on the performance of the brand. This factor is given a rating of 3, signifying no major changes in the external environment. The economic factor is weighted at 0.10 due to the potential for changes in economic conditions to affect the performance of the brand. The rating for this factor is a 3, reflecting the fact that global economic conditions have been largely stable.

Answered by dawn61

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