Focus Group Considerations: SETTINGS

When organizing a focus group, the setting is an important consideration. The environment can have a significant impact on the results of the discussion, as participants may not feel comfortable speaking freely in an unfamiliar or uncomfortable space. The ideal setting for a focus group is comfortable, well-lit, and distraction-free. The seating should be arranged in a way that encourages conversation, such as in a circle or around a table. Additionally, the setting should be neutral and unbiased, as emotions may be heightened within certain surroundings.