Example of framing using losses and gains

Framing using losses and gains it’s a cognitive bias in which people decide between options based on whether they have an expected gain or an expected loss. For example, a store offering a 50% discount off a purchase would be framed as a possible gain, whereas a store charging a 50% premium for a purchase could be framed as a potential loss. By framing something as a potential gain, people become more likely to invest in that particular purchase or service due to the perceived value associated with it. On the other hand, if something is framed as a potential loss, people may be less likely to make that purchase or investment, regardless of potential benefits.