Despite the influx of British goods, American craftsmen benefited from the expanding consumer market.

American craftsmen were able to capitalize on the expanding consumer market created by British imports by creating goods which complemented or competed with imported items. This allowed them to have greater control over the production of goods and services, increase their income, and create a larger range of products for the consumer. Many American craftsmen also set up trade shops specializing in certain products. This allowed them to gain a competitive edge and increased the demand for their goods. Additionally, many American craftsmen began to use new techniques and materials to produce goods which were higher in quality and more intricate than imported items. This new level of craftsmanship saw American goods become more desirable and sought after, further increasing the demand for American products and craftsmen.