Deal-Focused versus Relationship-Focused

Deal-focused refers to a business approach which emphasizes the details of the deal, such as price and service, rather than developing a personal relationship with the customer. On the other hand, a relationship-focused approach is one that emphasizes on relationship building. This may include viewing customers as trusted partners, creating loyalty programs, and conducting regular follow-ups. Relationship-focused approaches enable businesses to build relationships with clients, which can be leveraged for future sales and other goals.