Customer Relationship Management

Customer Relationship Management (CRM) is an information technology system designed to manage and analyze customer interactions, data, and behavior in an effort to improve customer relationships. The main purpose of CRM is to create customer loyalty and increase profits by understanding customer needs and providing better services. CRM can be used to track customer preferences, develop marketing strategies, and measure customer satisfaction with services or products. Additionally, CRM systems provide data that can be used to anticipate customer needs and improve customer service.