Consumer to Business (C-to-B)

Consumer to Business (C-to-B) is a type of business model in which consumers directly purchase products or services from businesses. C-to-B interactions are often used to provide specialized goods or services in a more personalized or customized way than traditional B2C (business-to-consumer) models. The consumer is in direct control of the process, including negotiating terms, selecting items, and paying directly to the business. Consumers are given greater flexibility and control in the purchase process by allowing them to handle payment and delivery options directly, often with an added experience of convenience.