Concept of Dematerialisation - Amory Lovins

Dematerialisation, as coined by Amory Lovins, is a concept that advocates an economy that relies on the reduced use of materials and resources to produce goods and services. This concept is based on the idea that economic growth and physical development are not necessary to achieve economic prosperity. Rather, Lovins believes that if societies shift toward more efficient and sustainable use of resources, economic growth can be achieved without the need for greater material inputs. In this system, the resources used to create products and services would become more valuable than their physical counterparts, leading to a shift in the values and norms of society. Benefits of dematerialisation include an improved economy and environment, lower environmental impacts, and increased equity and shared prosperity.