Concentrated (Niche) Marketing

Concentrated (Niche) Marketing, also known as “niche marketing”, is a marketing strategy aimed at a small, very specific target audience. That audience may be defined by a specific demographic, geographic area, product interest, and more. The goal of concentrated marketing is to become an expert and highly recognized market leader within that particular niche. Rather than speak to a large audience and try to appeal to everyone, concentrated marketing speaks directly to a very small segment of the population. This can be done through focusing on a certain product or service, using highly specialized and targeted advertising, and positioning oneself as an expert in the field. Concentrated marketing offers several advantages. For instance, since it is highly focused, it can be more effective in reaching the target audience in a shorter period of time. It also tends to be more cost-effective since one is only targeting a small segment of people. Finally, it can be more effective in creating a strong brand image which, in turn, can lead to increased sales and market share.