Common performance based Marketing research measures

1. Brand Awareness: Brand awareness is a measure of the extent to which consumers recognize a particular brand. It is typically tracked and reported through surveys or focus groups. 2. Purchase Intent: Purchase intent is a measure of the likelihood that a consumer will purchase a product or service. It is typically measured through surveys, polls, and focus groups. 3. Purchase Frequency: Purchase frequency is a measure of how often a consumer purchases a particular product or service. It can be measured through surveys, polls, and focus groups. 4. Ad Recall: Ad recall measures the extent to which consumers remember a particular advertisement. It is measured through surveys, polls, and focus groups. 5. Brand Preference: Brand preference is a measure of consumer preference for a particular brand. It is typically measured through surveys, polls, and focus groups. 6. Receptivity to Promotion: Promotional receptivity is a measure of consumer willingness to respond to marketing campaigns. It is typically measured through surveys, polls, and focus groups.